Over the years, we have heard many different pronunciations for our product “Cellio”. We tip our hats to the global influences that produce such a wide variety of impressions of the product. It may help to have some historical context about the product, the design philosophy, and some counter examples of saying Cellio.
Cellular, Cell, Cellio
The easiest way to remember the preferred pronunciation is to keep in mind that the first part of the name comes from the word “Cellular”. Thus “Cell” is pronounced the way you would expect it to be pronounced – phonetically /sel/. The founders, engineers, and history of Device Solutions is steeped in a heritage of decades of designing cellular phones and RF devices (from the original analog bag phones to modern day smart phones, Wi-Fi, Bluetooth, 900MHz and many many more). Thus, a cellular based name was the natural first choice – choosing Verizon to be the first network partner with CDMA technology and Telit as the module vendor.
There is an “i” in Input (it’s also great for Innovation and Imagination)
Cellio most important initial virtue for customer is the “input” nature of data collection, reporting, and monitoring. Cellio supports both analog and digital inputs (including bus structures for communicating with more advanced sensors and controllers). The broad range of applications; retrofit, new installation, and innovative solutions leveraging the “input” capability of Cellio has been beyond our original imaginings. In the Cellio name the “i” is pronounced as a long “e” or phonetically as /ē/.
Add an “o” to Complete the Loop
The complete value for many customers is being able to complete the loop from input, to data stored/displayed/analyzed, to automated (and semi-automated) actions that require data to be sent back to connected alerts, buzzers, switches, and controllers. This is the “output” aspect of Cellio “o” – phonetically /ō/ – which provides the resources to be able to support remote control.
Cellio – An IIoT Rose by any other name…
Putting it all together, we pronounce Cellio phonetically as /selēō/. The variants we have heard over the years include, but not exhaustive:
/CHelō/ – The musical stringed instrument “cello”
/CHelēō/ – The musical stringed instrument “cello” with an “ē” inserted
/selīō/ – The right starting “cell” but with the long “i” like saying “I owe”
/selūlō/ – Almost like cellulose, without the “se”
/silēō/ – That is just silly
/CHelyō/ – A clever shout out to a friend?
/Kelēō/ – There are times that a “c” sounds like a “k”
/Kēlō/ – Which is a nice metric reference to “kilo”
The Cellio Wireless Network has been designed to be quick, affordable, and high quality. Cellio Wireless Transceivers allow the Cellio system and customers to quickly and easily expand existing systems with as many sensors and controllers as they like (with minimal incremental expense). The data collected in the back-end data system can be easily and rapidly mapped and provided for view on PC’s, tablets, smartphones, etc. both via browser views as well as automatically generated native mobile app views. Sharing and modifying the dashboard views is quick and easy. All of this is available in place today. There is a saying that you should “Inspect what you expect”. Nothing could be more true than pronouncing the name correctly!